It is a mix of the right audio, video, speed, camera, art direction,  storytelling, and previous knowledge of the channel where it is going to be broadcasted.

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Each project is an opportunity to create a unique emotional experience in our targeted audience.  

 

We believe that the only way to generate identification with a brand is by evoking emotions. That's why we carefully focus on the emotion we want to make the audience feel while thy experience the video. 

 

We listen to the brief carefully before creating our proposal based on the style, budget, and type of production. 

 

Our ally directors have different profiles for digital content, social media content, ad spots, branded content, corporate videos among others. 

 

We take the craft of storytelling just as seriously as the production itself. 

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Our creation process vary depending of every production, regardless these are our regular steps: